January 26th: The Atlanta Falcons may have just changed how concession stands run at stadiums

-ESPN’s Darren Rovell reported that despite having the least expensive products at their stadium, the Falcons made the most money of ANY NFL team….how does that work? More people probably thought it was OK to spend money at games and didn’t go conservative! Brilliant!

-Could this strategy work at Nebraska games, for all sports? How much does concession prices affect families from going to games, and since it’s proven that you can still do very well with revenue with lowered costs, how much could that entice more fans to keep coming to the stadium instead of staying at home?